These designs were created for the Career Connections department of Waukesha County Technical College. The client requested that information be conveyed in a visually interesting way and that a cohesive but unique look would be established for the G.R.O.W at WCTC program. Additionally, I was asked to make materials that were flexible and sustainable for long term use. Beyond the unique look for the campaign, I also created templates for promotional materials, including handouts, social media posts, slides, fliers, posters, and designs for the Student Appreciation Month for the program.
The design approach for this project was focused on the key-words, connecting, uplifting, and momentum. The success of reaching these goals were achieved with careful attention to friendly colors and an easy to read yet well balanced layout. All this was achieved while balancing the client's needs for the campaign to still fit within the brand guidelines of Waukesha County Technical College.